The Meatless Meat Challenge 2022
The Meatless Meat Challenge (MMC) 2022 was officially launched on 4 March 2022 by Singapore Food Manufacturers' Association (SFMA), Food Innovation & Resource Centre (FIRC) and Enterprise Singapore (EnterprieSG). The challenge spans across 6 months in 3 phases, with the aim to accelerate alternative meat protein options developed in Singapore and to help local food enterprises to stay ahead of the competitive industry. The MMC brings together 10 companies and 40 Singapore Polytechnic (SP) students from the School of Chemical & Life Sciences and the Media, Arts & Design School, along with students from other related disciplines to ideate, prototype and develop the next innovative meatless meat products.
The first phase of work involved an intense 10-days boot camp known as the Transdisciplinary Innovation Project (TIP), where students worked closely with food companies to understand their mission, gather expert insights, ideate, map, prototype, test and finalise the product concepts. Under the mentorship of FIRC and the school's lecturers, the students embarked on the next five months working with food companies to reiterate and translate the concepts derived from TIP into actual food products with relevant marketing and communication strategies. A series of training workshops on technical knowledge and hands-on activities on plant-based product development, covering topics ranging from experience, were conducted by FIRC to better equip the participating teams ingredients, processing, nutrition and regulations to shelf life and brand. The winner was announced in the Grand Finals held at Singapore Polytechnic on 31 August 2022 where competing teams pitch and showcase their products to a panel of esteemed judges and industry partners.
The Meatless Meat Challenge 2022 - Participants
WTH Foods Pte Ltd
Sweet and succulent plant-based crab cakes with creaminess under a crispy golden crust, perfectly paired with the signature chili crab sauce
Carlo Antonio Ng
Product Innovation Award
Jumain Sataysfaction Pte Ltd
A healthier meatless satay that embodies both our 1910 family recipe with plant-based protein. Made with all natural ingredients.
Jad Dzuraed Bin Jefri
+65 9114 8080
Design Innovation Award
Joo Hwa Food Industries Pte Ltd
A plant-based fish paste which replaces traditional surimi based fish paste use for manufacturing of Yong Tau Foo.
+65 9190 2288
Amazin' Graze Pte Ltd
The Plant-Based Bak Kwa is a sweet and savoury alternative meat snack that combines the use of texturised pea protein and mushrooms. Among the nutrient claims it holds, the product is high in protein, a source of dietary fibre and fits into the company's mission of maintaining a clean label.
FG Food Industries Pte Ltd
Consumers around the world increasingly seek out Meatless Protein options to improve personal health, reduce greenhouse gases and animal cruelty. FG Food Industries is launching its range of Meatless Otah (a spicy South-East Asian Seafood snack) plus other Meatless Protein products at Food and Hotel Asia 2022. They will be marketed through supermarket/grocery chains, e-commerce and export channels.
+65 9221 3956
FX Group Holdings Pte Ltd
Introducing our Plant-Based Breakfast Sausage which is the favourite breakfast choice for many people.
Harvey Ang / James Chin
Hock Lian Huat Foodstuff Industry Pte Ltd
Made with 100% plant-based ingredients, our innovative and unique Meatless Ngoh Hiang Snack makes traditional snacks accessible and convenient! Crispy on the outside and chewy on the inside, our plant-based snack will definitely deliver a one of a kind snacking experience and leave you craving for more.
+65 9820 7841
Mushroom World Pte Ltd
Meatless Lobster Tails is Mushroom World Academy's latest venture into meat substitution that entails using the Lion's Mane mushroom. Capitalising on the natural umami flavours of mushrooms, our Meatless Lobster Tails is set to possess the full flavour of actual lobster through formulation with other vegetarian-friendly ingredient.
+65 9026 7911
A master combination of delectable seaweed flakes with chunks of juicy minced meatless beef smothered to perfection - It all makes up our signature Seaweed Meatless Beef Patty in Singapore. A SG local produce from Singapore's first-of-its-kind seaweed farm, this nutritious-packed pie is a healthier choice to satisfy your local food cravings.
Thong Siek Food Industry Pte Ltd
Crisp, savoury and fun! This convenient all new plant-based luncheon meat fries is specially developed to be an umami bomb of an eating experience, whether having it as a snack or part of your meal. What's more, it’s a source of dietary fibre too!
Ng Boon Soon
+65 6715 7961 Ext. 565