Singapore Food Manufacturers' Association
Singapore Food Manufacturers' Association
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Event Information

Helping Singapore Food Brands Go Global via Cross-border e-commerce

Date: 03 Oct 2024

Time: 2:00 pm - 5:30 pm

Venue: Amazon Office
8 Marina View Asia Square Tower 1, Level 23, Singapore 018960

Synopsis

Organised By: SFMA
Supported By: Amazon Global Selling and CrimsonLogic

Organised by Singapore Food Manufacturers' Association and supported by Amazon Global Selling and CrimsonLogic, this technical workshop aims to empower manufacturers & local food brands in navigating the complexities of global expansion and maximizing their true potential via cross-border e-commerce. By selling on Amazon international stores, local businesses can easily reach customers all around the globe and showcase their products to the world.

Who Should Attend?
• Food Manufacturers and Brand Owners
• Product-based businesses
• Retailers looking to expand their online presence overseas
• Director/E-commerce heads or relevant POCs

Product Criteria
• No alcohol
• Does not require cold chain/chilled/frozen
• No fresh produce
• Properly sealed
• Long shelf life
• No hazardous/endangered animals/ingredients

Programme

1:30pm | Registration

2:00pm | Introduction by Amazon Global Selling

2:20pm | Workshop by Amazon Global Selling
by Terence Yew (Regional Development Manager, Amazon Global Selling, Singapore)
• What it means to be an Amazon seller (selling in the Amazon store, key considerations and opportunities)
• How exactly do I get started on becoming a seller in Amazon International Stores? (Roadmap, Product Research, Market Requirements, Logistics, Brand Protection etc.)

3:00pm | Compliance And Regulatory Requirements For Market Entry to U.S.
by Gerard Loke (Lead Product Executive, CrimsonLogic) and Hans Faryanto (Program Manager, CrimsonLogic)
• Understanding market entry requirements (introduction to key regulatory requirements in the U.S.)
• Common challenges and pitfalls in complying with U.S. regulatory and food safety standards.
• Strategies to streamline compliance processes for faster market entry (essential documents and certifications required for export)
• Practical tips on managing customs processes, tariffs and non-tariff barriers for food importation into the U.S.
• Success stories

3:40pm | Seller Success Stories: From Local To Global Success
by Alex Teo (Industry Transformation Advisor (Food Internationalisation), SFMA)

4:00pm | Consultation session + Refreshments

5:30pm | End Of Event

Speakers

Terence Yew - Regional Development Manager, Amazon Global Selling, Singapore
Previously an Account Manager at Amazon Global Selling, Terence has helped many local Singaporean brands become sellers on Amazon international stores to launch their products overseas.

Gerard Loke - Lead Product Executive, CrimsonLogic
Gerard Loke is an experienced Importer of Record (IOR) specialist with over a decade of experience in managing regulatory affairs and trade compliance. He supports international brand owners and SMEs with comprehensive import management, overseeing end-to-end import processes with an emphasis on regulatory compliance and cross-border trade compliance. His expertise ensures efficient delivery of international shipments and helping clients optimise their import operations.

Hans Faryanto - Program Manager, CrimsonLogic
Hans has over 10 years of experience in the supply-chain industry, having advised companies such as Boeing, Lockheed Martin, Northrop Grumman on optimising their manufacturing supply chain process. His expertise covers complex supply chain strategies to import/export compliance.
Currently, Hans is a Program Manager at CrimsonLogic specializing in e-commerce imports into the U.S. He is responsible for streamlining and optimizing import processes to ensure efficiency and compliance, leveraging his extensive industry knowledge to support major retail operations.

Alex Teo - Industry Transformation Advisor (Food Internationalisation), SFMA
Alex Teo has 14 years of experience in strategic business planning, framework development, and food compliance across the APAC region. He holds a Master's degree in Management, along with diplomas in International Trade and Nutrition Science. He is a Certified Lead Auditor for ISO 22000. Alex has worked in both SMEs and MNCs and is currently helping local SMEs with food export evaluations, focusing on international product design, nutritional and ingredient requirements, allergen management, supply chain, trademarks, and cross-border trade compliance.

Registration

Participation Fee:
SFMA Member - $5 per pax
Non-members - $10 per pax

Registration Closed!

For more details, please email to jenniferchua@sfma.org.sg