Singapore Food Manufacturers' Association
Singapore Food Manufacturers' Association
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Event Information

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Beyond Product Samples: Pitching Masterclass To Convert Curious Attendees To Loyal Customers

Date: 19 Mar 2024

Time: 2:30 pm - 3:30 pm

Venue: SFMA
9 Jurong Town Hall Road, #04-13 TA Hub, Singapore 609431

Synopsis

Jointly Organised By: Binomial and SFMA

The Singapore Food Manufacturers' Association (SFMA) is excited to partner with Binomial to present, “Beyond the Samples: Pitching masterclass to convert curious attendees to loyal customers”. This workshop will equip you with powerful pitching techniques to captivate audiences, spark interest, and convert curious attendees into loyal customers. Don't miss this opportunity to unlock your brand's true potential and dominate your next tradeshow!

Background
Pitching often gets neglected, especially at tradeshows, because many mature brands think they should let their products do the ‘talking’. However, it is a missed opportunity because a good pitch will accelerate the conversion from curious stranger to loyal customer.

It’s not about asking prospect to “learn more” – it’s about using the mere seconds you have to capture attention, spark interest, and make the human connection.

Begin to master the art of pitching with Tay Kae Fong, Founder and Managing Partner of Binomial, a brand and strategy consulting. From his experience working with over 70 brands, he will conduct our Pitching Masterclass for Singapore Food Manufacturers.

Topics Covered
The Masterclass includes two segments: a pitching seminar (1-hour) and one-on-one sessions (15-min) with brands. After the masterclass, if you are interested to engage Binomial to do a more in-depth analysis of your brand pitching, we can discuss separately on the scope and fees.

In the seminar, Kae Fong will cover:
• Practical tips and tricks: Implement these immediately to power up your pitch
• Real-world examples: Learn from case studies
• Pitching template: Adopt a structured approach to create and hone your pitch

In the following one-on-one sessions, Kae Fong will work with you directly to sharpen and ensure your pitch has:
• Clarity: Communicate your unique value proposition for maximum impact
• Appeal: Use an emotional hook to draw prospects in and ignite their interest
• Differentiation: Stand out from the crowd

Key Highlights

With the Pitching Masterclass, you can expect to:
• Go beyond the "learn more" script
• Command attention at trade shows
• Boost your sales conversions
Master the pitch and unlock your brand's true potential!

Speakers

Mr. Tay Kae Fong (Binomial - Managing Partner)
Kae Fong is Founder & Managing Partner of Binomial. He is a certified Practising Management Consultant (PMC) with over two decades of experience and have helped over 70 brands from across the world sharpen their brands and businesses. Having worked in Silicon Valley, he has seen how great businesses can make or break depending on how well they pitch and believes that products and companies are only as good as their ability to communicate their strengths.

Binomial
Binomial is a strategy consulting firm focused on business growth and branding. We provide clarity and results-driven strategies to help companies achieve long-term growth and impact.

Registration

Participation Fee:
Complimentary for SFMA members

Registration Closed!

For more details, please email to jenniferchua@sfma.org.sg