Singapore Food Manufacturers' Association
Singapore Food Manufacturers' Association

Event Information

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Brand Positioning - Product Catalogue Development Masterclass

Date: 22 Jan 2024

Time: 2:30 pm - 5:30 pm

Venue: SFMA
9 Jurong Town Hall Road, #04-13 TA Hub, Singapore 609431

Synopsis

Trade shows are typically bustling with numerous requests from potential customers, and buyers are often too occupied to sift through extensive catalogues. Beyond the aesthetical component of catalogues, exhibitors must know how to effectively convey essential information to potential buyers to ensure they stand out from their global competitors.

This masterclass identifies all key elements integral to increasing the probability of their customers placing a purchase order (PO). Additionally, the class will delve into other crucial information required for importation, enabling customers to seamlessly plan purchases, shipping, and navigate through import taxes and duties as efficiently as possible.

The class will also briefly cover the creation of an essential one-pager for products, aiding buyers in evaluating the brand effectively. Newer companies to export will find this class highly beneficial as it will bring them on a step-by step journey on the development of their product catalogue.

Registration

Participation Fee:
Complimentary for FHA 2024 or Natural Products Expo West 2024 Exhibitors
$10/pax for SFMA member (non-FHA 2024 or non-Natural Products Expo West 2024 Exhibitor)
$20/pax for Non-member (non-FHA 2024 or non-Natural Products Expo West 2024 Exhibitor)

Registration Closed!

For more details, please email to alexteo@sfma.org.sg