Singapore Food Manufacturers' Association
Singapore Food Manufacturers' Association

Event Information

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Innovate and Pivot to Capture the Food Trends in 2021

Date: 14 Apr 2021

Time: 2:00 pm - 5:00 pm

Auditorium (Level 1) - Trade Association Hub (9 Jurong Town Hall Rd, Singapore 609431)


Co-organised by IPI and Singapore Food Manufacturers’ Association (SFMA), and jointly supported by Mintel, this food innovation seminar will highlight the key industry trends and drivers in 2021, and how your company can innovate and pivot to meet these demands. Learn about the different types of resources available to support your business’ innovation journey at this seminar.

As the breakout sessions will be conducted as interactive discussions, be prepared with your burning questions, problem statements or views to have fruitful sessions with our Advisors.


2.00 pm - 2.45 pm (GMT +8)

Mintel, one of the leading global market research firms, will be sharing insights on the latest food and beverage trends driving consumer preferences today. They will then be joined by SFMA President David Tan and IPI CEO Wong Lup Wai in a panel discussion on how you can tap onto external expertise or resources to innovate and create new products that will address these consumer needs.

Opening Address
David Tan, President, Singapore Food Manufacturers’ Association (SFMA)

2021 Global Food and Drink Trends
Jolene Ng, Senior Global Analyst - Food and Drink, Mintel

Panel Discussion: How to Stay Ahead of the Food Trends in 2021?
David Tan, President, SFMA
Wong Lup Wai, CEO, IPI
Jolene Ng, Senior Global Analyst - Food and Drink, Mintel
Moderator: Shivendu Nadkarni, Former Regional VP, Kellogg’s AMEA


3.00 pm - 4.45 pm (GMT +8)

You can choose to attend two of four tracks at the consecutive breakout sessions, where you can have face-to-face discussions with IPI’s Innovation Advisors on topics such as (i) food preservation, (ii) Ready-To-Eat products, (iii) plant-based food and (iv) food for the Silver Generation.

Track 1
Choosing an Optimal Food Preservation Technique for Your Products
Dick Lee, Former SVP Operations & Product Development, Cerebos Pacific Limited, Singapore

Track 2
Ready-to-Eat Products – Innovations and Technologies
Dr Rebecca Lian, Former R&D Centre Head, Nestle China

Track 3
How to Create Differentiated and Healthier Plant-Based Food for Asian Consumers?
Dr Ong Mei Horng, Adjunct Professor, Food Science and Technology Department, National University of Singapore (NUS)

Brigitte Zeller, Former Category, Insight, Innovation Director, Nestle Greater China

Track 4
Capturing Business Opportunities for the Silver Generation
Ramachandran Rajamanickam, Former Vice President, Science & Innovation, Asia Pacific, DSM Nutritional Products

Isabella Tan, Former Vice-President and General Manager, Brand's Suntory Asia


Participation Fee:
Member Price - S$10
Non-Member Price - S$15

Registration close on 13 Apr 2021

Register Now

For more details, please email to