Singapore Food Manufacturers' Association
Singapore Food Manufacturers' Association

Event Information

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New Product Development in the Food Sector

Date: 24 Nov 2020

Time: 2:00 pm - 4:00 pm



A webinar by Ideactio for the Food Manufacturing sector:
Tools to help you innovate and develop best-selling products through customer understanding.

Traditionally, products innovation takes up to months or even years with intensive rounds of R&D and testing. With the ever increasing pace of changing customer needs, industries too have to adapt to quicker product innovation cycles.

However, this does not mean mindlessly pushing out new products, but to strike a delicate balance between agility while keeping customer’s needs to the centre.

Join us in this interactive workshop where we will learn new agile methods of product development, fulfilling the unmet needs of customers, to create best-selling products that customers love!

Key Highlights

Methods to help you adopt a customer-centric mindset when developing new products, that would naturally make them best-sellings.

Case studies of local and international food manufacturing companies with learning points on how they have used methods of innovation to create winning products.

Consumer trends in food manufacturing and how these trends will shape new product development.


Ideactio is a homegrown strategic design consultancy, with offices in Singapore and Germany. Ideaction has extensively worked with Singapore SMEs on projects related to business transformation, service excellence, culture building, customer engagement, and branding.


Participation Fee:
Member Price - S$0
Non-Member Price - S$0

Registration Closed!

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