Singapore Food Manufacturers' Association
Singapore Food Manufacturers' Association

Event Information

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Growth Opportunities on Pinduoduo – Global Outreach Program

Date: 29 Apr 2021

Time: 3:00 pm - 4:00 pm



Co-organised By: SFMA and SRA
Presented By: Pinduoduo
Supported By: ESG

With over 731.3 million active buyers and 214 billion USD in GMV, Pinduoduo Inc. is one of the largest e-commerce platforms in China. It has pioneered several new trends including social e-commerce, group purchase and consumer-to-manufacturer (C2M) that have revolutionized online shopping in China.

Singapore Food Manufacturers' Association (SFMA) and Singapore Retailers Association (SRA) would like to invite you to learn about Pinduoduo's dynamic interactive ecommerce model, their Global Outreach Program targeting imported goods and how brands can build up capabilities via marketing support from the platform.

Who should attend?
This webinar is designed for SG merchants keen to expand their business into China and interested to learn about Pinduoduo and to discover opportunities for merchants on this platform.


Introduction and Opening by SFMA: Export Readiness & Export Business Plan
Presented By: Mr. Gerald Tan, International Trade Specialist, SFMA

Overview of Pinduoduo
Presented By: Nick Shu, Director of Corporate Development, Pinduoduo

Common Questions for Foreign Merchants - Summary of the most frequently asked questions by foreign merchants who plan to sell imported goods on Pinduoduo platform.
Presented By: Nick Shu, Director of Corporate Development, Pinduoduo

Case Study - A foreign SME's success story on Pinduoduo platform.
Presented By: Nick Shu, Director of Corporate Development, Pinduoduo


End Of Webinar


Mr. Nick Shu
Director of Corporate Development, Pinduoduo
Nick Shu, Director of Corporate Development at Pinduoduo. He is responsible for Pinduoduo's international corporate strategy efforts. Before joining Pinduoduo in late 2018, he worked for US law firms, White & Case and Skadden in their Shanghai offices as an M&A lawyer. Prior to that, he was an M&A lawyer in Zhong Lun Law Firm and a tax associate in Deloitte. Nick holds a master's degree in law from University of Southern California and is a CFA charterholder.

Mr. Gerald Tan
International Trade Specialist, SFMA (newly appointed)
Gerald Tan has joined SFMA as an International Trade Specialist under ESG Executive in Residence programme (EIR) on Jan 2021. His role is to provide export services to our members as well as develop/sharpen overseas market penetration strategies for new and existing companies.


Participation Fee:
Member Price - S$0
Non-Member Price - S$0

Registration close on 28 Apr 2021

Register Now

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